Branding

Brand Policy

These rules (“Rules”) apply to any party wishing to use #indoorhockeyuk trademarks, service marks, logos, word marks, graphics and similar intellectual property  (the “#indoorhockeyuk Brand Assets”) in promotional, advertising, instructional or reference materials, on websites, or in connection with products or services.

By using or reproducing a #indoorhockeyuk Brand Asset you are agreeing to abide by these Rules which form a binding agreement between you and #indoorhockeyuk. If you are using a #indoorhockeyuk Brand on behalf of a legal entity such as your employer, you represent that you have the authority to bind such entity, and the terms “you” or “your” shall include such entity. If you do not agree to these Rules, you are not authorised to use #indoorhockeyuk Brand Assets.

The Rules are intended to promote consistent use of the #indoorhockeyuk brand. This makes it easier for people to instantly recognise references to #indoorhockeyuk and related products and prevents market confusion. The Rules are also intended to protect #indoorhockeyuk Brand Assets, which are valuable assets of the organisation.  #indoorhockeyuk dedicates substantial resources to the development and protection of its intellectual property.

 

Ownership of Brand Assets

You acknowledge that #indoorhockeyuk is the sole and exclusive owner of all #indoorhockeyuk Brand Assets and derivatives thereof and that all goodwill derived from using any #indoorhockeyuk Brand Asset inures exclusively to the benefit of #indoorhockeyuk. You promise that you will not interfere with #indoorhockeyuk’s rights in the #indoorhockeyuk Brand Assets, including by challenging #indoorhockeyuk's use, registration, or application to register any #indoorhockeyuk Brand Asset or by registering any #indoorhockeyuk Brand Asset yourself anywhere in the world.

 

Usage Rights

Except for the limited right to use #indoorhockeyuk Brand Assets expressly permitted under these Rules, no other rights of any kind are granted hereunder, by implication or otherwise.  You agree that you will not harm, misuse, or bring into disrepute any #indoorhockeyuk Brand Asset, including by using any #indoorhockeyuk Brand Asset in connection with any unlawful, scandalous or fraudulent activities.  You agree to use #indoorhockeyuk Brand Assets in compliance with all applicable laws, rules and regulatory regimes.  If you are a licensee of a #indoorhockeyuk Brand Asset and have been provided with special trademark usage terms in your agreement with #indoorhockeyuk, please follow those terms.  If your agreement with #indoorhockeyuk does not provide usage terms, then follow these Rules. If you have any questions regarding these Rules, please contact us at admin@indoorhockey.org.uk.

If you are an affiliated organisation or person to #indoorhockeyuk you may use #indoorhockeyuk Brand Assets in a referential manner on your website or in printed or electronic promotional / advertising materials to accurately describe your involvement with our organisation. When using #indoorhockeyuk Brand Assets you must ensure that any references do not create a sense of endorsement, sponsorship or false association with #indoorhockeyuk or #indoorhockeyuk products or services, and any references must not show #indoorhockeyuk in a false or derogatory light.

You must always spell and graphically represent #indoorhockeyuk Brand Assets exactly as they are shown in the Style Guide below. Do not shorten or abbreviate #indoorhockeyuk Brand Assets. Do not make up names that contain #indoorhockeyuk Brand Assets.

For clarity, any club, school or university which has entered a competition, any individual which participates as a player, official or workforce member, or any company that is a sponsor or partner is considered an affiliated member of #indoorhockeyuk.

 

Style Guide

In external written text, #indoorhockeyuk should be referred to in its correct manner, including, always starting with a "#" and all letters in lower case. Written text for the organisation should be shown as:

Full Organisation Name:   #indoorhockeyuk    Shortened Organisation Name:   #ihuk

 

When referring to an event, written text should start with "#indoorhockey" with the last 2 digits of the year of the event replacing the "uk" part of the organisation name. Examples:

Full 2020 Event Name:   #indoorhockey20    Shortened 2020 Event Name:   #ih20

Full 2019 Event Name:   #indoorhockey19    Shortened 2019 Event Name:   #ih19

Full 2018 Event Name:   #indoorhockey18    Shortened 2018 Event Name:   #ih18

Full 2017 Event Name:   #indoorhockey17    Shortened 2017 Event Name:   #ih17

Full 2016 Event Name:   #indoorhockey16    Shortened 2016 Event Name:   #ih16

 

When referring to a competition the name of the competition should proceed the event text. Examples:

Full 2019 Grand Slam Name:   #indoorhockey19 Derby Arena Grand Slam    Shortened 2019 Event Name:   #ih19 Derby Arena Grand Slam

Full 2018 Championships Name:   #indoorhockey18 Championships    Shortened 2018 Event Name:   #ih18 Championships

 

If you are using a logo,it must not be positioned on an image, as this will compromise the integrity of the logo, and it must always be positioned on a solid colour background - ideally black. If re-sizing the logo, the height and length must be kept in proportion. The Icon logo may be used on its own, but the text logo should always be accompanied by the icon logo. The icon logo may be positioned to the left of, or above the text logo, but should never be positioned to the right of or below. The text logo must not be shrunk to a size that makes it unreadable. All logos can be provided in different sizes and formats upon request.

 

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